scroll to discover
The Jokai Group Vision and Values make it clear that the company believes in following the triple bottom line approach towards governance – people, planet, and profits.
The Triple bottom line (TBL) approach is an economic theory which believes that companies should commit to focusing as much on social and environmental concerns as they do on profits.
TBL theory posits that instead of one bottom line, there should be three: profit, people, and the planet.
The most important cog in this three-pronged approach is people. As responsible tea manufacturers and stewards of land as well as livelihoods, the Jokai Estates are committed to continuously improving the standard of living of the considerable workforce in tea gardens.
The tea industry is the second largest employer of workers in India and the largest employer of women workers in the country.
The Jokai Tea Estates have a permanent workforce of over 7,000 people and annually employ well over 10,000 people including temporary workers.
Over 60% of this workforce comprises of women – something that the company’s Board of Directors feel bestows a great sense of responsibility on the company to ensure an improved standard of living for the women that run the gardens.
One of the core values of the company is to “Contribute Differentially To Women” and to further this cause the company has established the Neela K. Shah Fearless Giving Initiative.
As part of this pledge, the company has taken on a challenge to manufacture and donate at least 100,000 sanitary napkins in 2021 to women workers in and around the Jokai Tea Estates while simultaneously educating local women on the importance of menstrual hygiene – a real issue among the women workers in the tea garden community of Assam and West Bengal.